MASS COMMUNICATION SIMULTENOUS PUBLIC DISSEMINATION OF INFORMATION TO THE LARGEST POSSIBLE NUMBER OF RECIPIENTS THAT TENDS TO SET THEIR STANDARDS, IDEALS OR AIMS
· B > COMMUNICATIONS
· N > MEDIA
· N > PROPAGANDA
· N > PUBLIC RELATIONS PROGRAMS
· R > ATTITUDE CHANGE
· R > BEHAVIOR MODIFICATION
· R > COMMUNICATION TECHNIQUES
· R > PUBLIC ATTITUDES
· R > PUBLIC INFORMATION
